CentersSouth-East European Center for Semiotic Studies

List of the courses per semester

First year

Courses for the first semester

SEMM700 Marketing Management

Assist. Prof. Dimitar Trendafilov

SEMM701 Brand building

Svetoslav Billiarsky

SEMM702 International business

Assoc. Prof. Stefan Stefanov

SEMM703 Online branding and advertising

Assist. Prof. Reni Yankova

SEMM704 Sociology of consumption

Prof. Kristian Bankov

Assist. Prof. Reni Yankova

SEMM705 The institution of online communication

Assoc. Prof. Borislav Gueorguiev

Assist. Prof. George Tsonev

BCRM107  Business English

Prof. Diana Yankova


Practices, assignments and seminars:


SEMM710 Practice: How to do a master's thesis Assoc. Prof. Borislav Gueorguiev; Assist. Prof. George Tsonev

SEMM711 Individual assignment: Online branding and advertising Assist. Prof. Reni Yankova

SEMM712 Practice: Brand research lab І Assist. Prof. Dimitar Trendafilov

SEMM713 Meeting the brand managers in Bulgaria I (guest lecturer)

SEMM714 Individual assignment: Marketing management Assist. Prof. Dimitar Trendafilov

 SEMM715 Seminar: EFSS with final test examination Prof. Kristian Bankov; Assist. Prof. Boyka Batchvarova

SEMM716 Practice on presenting in public Assist. Prof. Boyka Batchvarova


Courses for the second semester


SEMM720 Brand management 1

Assist. Prof. Dimitar Trendafilov

Prof. Kristian Bankov

SEMM721 Corporate strategies in competitive markets

Elena Spasova

SEMM706 Market research

Assist. Prof. Dimitar Trendafilov

SEMM723 Semiotic methods of brand research

Prof. Kristian Bankov

SEMM724 PR brand strategies

Assist. Prof. Reni Yankova                                                

SEMM725 Event management

Assoc. Prof. Sonia Alexieva

Assist. Prof. Stefania Temelkova

SEMM726 Fundamentals of Intellectual property management

Ventsi Stoilov


Practices, assignments and seminars:

SEMM730 Individual assignment: Erotic Branding Assist. Prof. Albena Pavlova

SEMM731 Practice: Brand research lab ІAssist. Prof. Ivo Iv. Velinov

SEMM732 Individual assignment: PR brand strategies Assist. Prof. Reni Yankova

SEMM733 Individual assignment: Luxury branding Assist. Prof. Reni Yankova; Assist. Prof. Ivo Iv. Velinov

SEMM734 Individual assignment: Marketing management Assist. Prof. Dimitar Trendafilov

SEMM735 Individual assignment: Brand management 1 Assist. Prof. Dimitar Trendafilov; Prof. Kristian Bankov

SEMM736 Meeting the brand managers in Bulgaria II (guest lecturer)


Second year

Courses for the third semester


SEMM740 Brand management 2

Prof. Kristian Bankov

Assist. Prof. Dimitar Trendafilov

SEMM741 Internal communications - corporate image and identity

Assist. Prof. Evelina Christova

SEMM742 Cultural branding

Assist. Prof. Dimitar Trendafilov

Assist. Prof. Vladimir Marinov

SEMM743 Luxury branding

Assist. Prof. Reni Yankova

Assist. Prof. Ivo Iv. Velinov

SEMM744 Means for public presentation

Assist. Prof. Boyka Batchvarova

SEMM745 Verbal business communication

Assoc. Prof. Tatiana Fed

SEMM722 The advertising process: structure and management

Albena Chobanova



SEMM750 Internship in Brand management

15 credits



FOR MORE INFORMATION CONTACT Assist. prof. Dr. Reni Iankova