CentersSouth-East European Center for Semiotic Studies

List of the courses per semester

First year

Courses for the first semester

BCRM107 Business English, Prof. Diliana
SEMM700 Marketing Management, Polimira Miteva
SEMM701 Brand Building, Svetoslav Bilyarski
SEMM702 International Business, Stefan Stefanov
SEMM703 Online Branding and Advertising, Reni Yankova, Yagodina Manova
SEMM705 The Institution of Online Communication, George Tsonev
SEMM723 Semiotic Research of the Trade Marks, prof. Kristian Bankov


PRACTICES AND INDIVIDUAL TRAININGS


SEMM710 Practice: Language Editing of Master Thesis, George Tsonev
SEMM716 Practice: Public Presentational Skills, Boyka Buchvarova
SEMM717 Practice: Online Branding and Advertising
SEMM718 Project: Marketing Management, Dimitar Trendafilov
SEMM719 Project: Luxury Branding: Exclusive Strategies and Lifestyle
SEMM737 Project: Erotic in Branding and Advertising, Albena Pavlova
SEMM428 Seminar: Meetings with the Brand Manager of Bulgaria (only in Bulgarian) I, Prof. Kristian Bankov, Reni Yankova, Dimitar Trendafilov


Courses for the second semester


LECTURES


SEMM704 Sociology of the Consumption Society, Kristian Bankov, Evgenia Blagoeva
SEMM707 Forming of Taste: Brands and Strategies in the wine and beverage industry, Yasen Zahariev
SEMM720 Brand Management 1, Prof. Kristian Bankov, Dimitar Trendafilov
SEMM724 PR Brand Strategies, Reni Yankova
SEMM725 Event Management, Stefania Temelkova, Silvana Milenova
SEMM726 Management of the Intellectual Properties, Ventsislav Stoilov
SEMM727 Business Research in Social Media and Customer Experience, Michayl Vuzharov, Alessandro Rubino
PRACTICES AND INDIVIDUAL TRAININGS
SEMM736 Seminar: Meetings with the Brand Manager of Bulgaria (only in Bulgarian) II, Prof. Kristian Bankov, Reni Yankova, Dimitar Trendafilov
SEMM731 Practice: Laboratory for Brand Research, Prof. Kristian Bankov, Dimitar Trendafilov
SEMM600 Seminar: EFSS with final test, Prof. Kristian Bankov, Boyka Buchvarova
SEMM739 Project: PR Brand Strategies, Reni Yankova


Second Year Program


Courses for the third semester


LECTURES


SEMM722 The Advertising Process: Structure and Management, Albena Chobanova
SEMM740 Brand Management 2, Prof. Kristian Bankov, DImitar Trendafilov
SEMM741 Verbal Business Communication, Tatyana Fed, Maria Neykova
SEMM742 Instruments for Presentation in Public, George Tsonev
SEMM743 Internal Communications – Corporate Identity and Reputation, Evelina Hristova
SEMM744 Cultural Branding, Dimitar Trendafilov, Vladimir Marinov
SEMM746 Luxury Branding: Exclusive Strategies and Lifestyle, Ivo Velinov


PRACTICES AND INDIVIDUAL TRAININGS


SEMM750 Internship in Brand Management, prof. Kritsian Bankov

 

 

FOR MORE INFORMATION CONTACT Assist. prof. Dr. Reni Iankova

 

reni.iankova@gmail.com

ryankova@nbu.bg