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CentersSouth-East European Center for Semiotic Studies

Assist. Prof. Dimitar Trendafilov, PhD

Assist. Prof. Dimitar Trendafilov, PhD

trendafilov.dim@gmail.com

Академична длъжност: assistant professor

 

Научна степен: PhD

 

Основни изследователски интереси в областта на: semiotics, marketing, branding, advertising, market research

 

Допълнителни изследователски интереси в областта на: economic anthropology, consumer behavior

 

Възможности за експертиза в областта на: commercial communication, brand building and development, market behavior of organizations and individual consumers

 

Преподавателски интереси в областта на: marketing, communication policy, brand management, retail management, market research, knowledge management, semiotic analyses on advertising, branding and consumer behavior.

 

Образование:

2006 „Master of Law”, University of Veliko Tarnovo „St. St. Cyril and Metodius“

2009 „Мaster of Business Administration”, major „Marketing Management“ - NBU

 

Членство в организации: 

 

Участие в национални и международни проекти:

2009 - at present – Regular seminar with guest-lecturer „Meetings with Brand Managers in Bulgaria” – NBU

2009 – at present – International intensive training program „Early Fall School of Semiotics”, NBU.

2011-2013 - The European Mind – International PhD Studies for Knowledge and Value Based Society (SEMKNOW), NBU.

2014 – 2015 – RWC Semiotic Series (ESOMAR)

 

По-важни публикации:

 

Монографии

 

Студии и статии

 

  1. The Brand as an Economic Value and a Sign: Positioning as an Instrument for Creating Market Distinctions - in “International Handbook of Semiotics”, Trifonas, Peter P. (ed.), New York/London/Heidelberg: Springer, pp. 341-368.
  2. Chasing the Myth: A Harley-Davidson Story(telling) - in “Semiotica”, № 204 (April), 2015, Mouton De Gruyter, pp. 315-339.
  3. Мем, бранд и поп-култура (Title: “Meme, Brand, and Pop-Culture”) - in Dialogue (online journal of Economic Academy “D.A. Tzenov” – Svishtov), № 1 (March), 2015, pp. 9-26. Available at: <http://www.uni-svishtov.bg/dialog/title.asp?title=455>.
  4. Комуникационни характеристики на търговската марка (Title: “Communication Properties of Brand”) - in Dialogue (online journal of Economic Academy “D.A. Tzenov” – Svishtov) , № 1 (March), 2013, pp. 93-107. Available at: <http://www.uni-svishtov.bg/dialog/2013/1.13.6.pdf>.
  5. Търговската марка в семиотична перспектива (Title: “Brand in Semiotic Perspective”) - in Economic and Social Alternatives (University of National and World Economy – Sofia), №4 (Dec.), 2012, pp. 146-153. Available at: <http://www.unwe.bg/uploads/Alternatives/diskysia3-br4-2012.pdf>.
  6. Rituals of Consumption. A Semiotic Approach towards Typology of Night Life - Italian semiotic journal “Lexia”, Leone, Massimo (ed.), Turin: CIRCe – University of Turin, №16 (July), Subject: “Culto/Worship”, 2012, pp. 527-543 (with Milena Hristova-Markova).
  7. Разбиране по подразбиране. Смисъл, контекст и употреба на импликатурите в общуването (Title: “Undestanding by Implication. Meaning, Context and Use of Implicatures in Communication”) - in Studia Semiotica (online issue of Southeast-European Center for Semiotic Studies – NBU, Sofia), <http://ebox.nbu.bg/sem14/view_lesson.php?id=3>), №2, 2010.
  8. 8. The Cognitive Process in Advertising Communication - in “Proceedings of the 10th World Congress of the IASS-AIS (A Coruña) 2009 – Culture of Communication/Communication of Culture”, Couto Cantero, P., Enríques Veloso, G., Passeri, A. and Paz Gago, J.M. (eds.), A Coruña: Universidade da Coruña, 2012, pp. 845-854.
  9. 9. Антигравитация - online business magazine “MixMedia” (Title: “Antigavity”) <http://mixmedia.bg/post/364-antigravitatsiya/44-biznes>, year IІ, 04 Nov. 2013.
  10. 10. ЛогОритмуване – on “MixMedia”(Title: “LogOritm”) <http://mixmedia.bg/post/310-logoritmuvane/44-biznes>, year IІ, 01 Apr. 2013.
  11. Предизвикателството „търговска марка“ - on “MixMedia” (Title: “The Challenge Called “Brand”) <http://mixmedia.bg/post/161-predizvikatelstvoto-targovska-marka/25>, year I, 04 Sept. 2012.
  12. 12. Retrospective Love - on online magazine of applied semiotics “Semionaut” <http://www.semionaut.net/retrospective-love/>, 24 May 2015.
  13. 13. Brand Sense or Sensitive to Brand? - on RW Connect, online issues of ESOMAR - <http://rwconnect.esomar.org/brand-sense-or-sensitive-to-brand/>, 11 Dec. 2014.
  14. 14. Waffle - on “Semionaut” (<http://www.semionaut.net/waffle/> ), 07 June 2013.
  15. 15. Reserved Meaning - on “Semionaut” (<http://www.semionaut.net/reserved-meaning/> ), 28 Sept. 2012.
  16. 16. Beauty Calls – on “Semionaut” (<http://www.semionaut.net/beauty-calls/>), 10 June 2012.
  17. 17. Local Alternatives – on “Semionaut” (<http://www.semionaut.net/dislocated-vs-universal-local/>), 04 May 201
  18. 18. New Home New Language – on “Semionaut” (<http://www.semionaut.net/new-home-new-language/>), 06 Jan. 2011.

 

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